How Site Speed Impacts Your Bottom Line
The importance of site speed cannot be overstated. Today, a faster website means not only a better user experience but also increased revenue potential.
Fast Facts
- 40% of users will abandon a website if it takes longer than three seconds to load.
- Nearly half of internet users expect a page to load in two seconds or less.
- For mobile users, 53% will leave a webpage if it takes more than three seconds to load.
- Every additional second of load time reduces conversions by 4.42%.
For online retailers and digital commerce brands, these statistics reveal the harsh reality of today’s digital economy: speed is non-negotiable. If your website isn’t fast enough, you risk losing customers and potential revenue. This is why Largest Contentful Paint (LCP) has emerged as a critical metric in Google’s Core Web Vitals, helping brands assess their site speed through the eyes of the visitor. In the world of e-commerce, shaving a few milliseconds off your load time can be the difference between capturing a customer or losing them to a competitor.
In YOTTAA’s 2024 Annual eCommerceTech Buyers’ Guide, PowerReviews proved why site speed is one of our competitive strengths—with LCP numbers that leave the competition far behind.
Largest Contentful Paint: A Vital Site Performance Metric
Google’s introduction of Core Web Vitals transformed the way brands think about site speed and performance. At the center of these metrics lies the Largest Contentful Paint (LCP), a critical indicator of how fast a website’s main content loads and becomes visible to users. Unlike traditional speed metrics that focus purely on backend operations, LCP measures the actual experience of a visitor, highlighting how quickly the content they care about appears on screen.
When users visit your e-commerce site, the LCP time becomes an essential measure of whether they stay or leave. PowerReviews understands this necessity, which is why we prioritize our LCP performance to guarantee an optimal user experience for our clients’ end customers. The faster our LCP, the faster product details, images and reviews are displayed—driving engagement, boosting conversion rates and ultimately keeping shoppers satisfied.
According to YOTTAA’s 2024 Annual eCommerceTech Buyers’ Guide, PowerReviews achieves an impressive LCP time of just 92 milliseconds. In comparison, Bazaarvoice – a reviews solution competitor- records an LCP time of 191 milliseconds. This 99-millisecond difference is more than just a number; it represents a critical advantage for brands using PowerReviews, as faster LCP times mean a frictionless path for shoppers from browsing to buying.
| Vendor | Largest Contentful Paint (ms) | The PowerReviews Difference |
| PowerReviews | 92 | — |
| Bazaarvoice | 191 | PowerReviews is 108% Faster |
| Yotpo | 144 | PowerReviews is 57% Faster |
Why LCP Matters for You
Site speed is a tangible differentiator, especially in a market as competitive as digital commerce. When visitors arrive on your product pages, they aren’t going to wait around while the content loads. PowerReviews delivers content at 92ms, while Bazaarvoice’s 191ms LCP lags behind, costing their clients valuable user engagement. These fractions of a second make a major difference when it comes to retaining visitors and driving conversions.
Consider this: when LCP is faster, your shoppers don’t just stick around; they’re more likely to convert. Every extra second a page takes to load results in a 4.42% decrease in conversions. If your platform is slowing down due to a higher LCP, you’re essentially asking customers to leave their carts behind and shop elsewhere. By delivering content in less than 100 milliseconds, PowerReviews empowers brands to meet and exceed customers’ expectations, ultimately boosting the bottom line.
The difference in speed also reflects our unwavering commitment to delivering the best for our clients. At PowerReviews, we focus not only on providing robust review syndication but also on ensuring that our product provides the technological efficiency that modern e-commerce demands. Our competitive LCP metrics reflect our dedication to achieving superior performance so that our clients never have to worry about whether their product pages are loading fast enough.
How Faster LCP Benefits Your Brand
When discussing the implications of LCP, it’s essential to look at the bigger picture. A faster LCP not only ensures that visitors have a seamless experience but also directly correlates to better SEO and higher conversions. Google’s Core Web Vitals have made LCP an important ranking factor, meaning that a better LCP time contributes to better organic search performance. With PowerReviews, brands don’t just get a solution that delivers excellent product review syndication—they get a platform optimized for site speed, increasing visibility and making it easier for potential customers to discover their products.
Faster LCP also means fewer bounce rates. Users are increasingly demanding when it comes to site speed—especially on mobile. By keeping LCP at a minimum, PowerReviews ensures that brands retain mobile traffic and keep potential customers engaged. Bazaarvoice’s slower LCP means more users bouncing, translating into lost opportunities and diminished sales performance. The reality is that attention spans are short, and any delay could mean losing a potential sale to a competitor. By choosing PowerReviews, you choose a solution that keeps your visitors engaged from the moment they land on your site.
We also understand that the journey from browsing to purchasing is delicate. PowerReviews’ commitment to a low LCP time ensures that users are met with relevant, visually engaging content almost instantly. Whether it’s seeing other shoppers’ reviews or product images, we make sure these elements are delivered quickly to positively influence purchasing decisions. It’s about creating an experience that feels fast, trustworthy and effortless—because that’s what today’s shoppers expect and deserve.
Conclusion: Site Speed Isn’t Just a Nice-to-Have—It’s a Must-Have
The modern shopper demands a fast, seamless experience—and PowerReviews is committed to delivering just that. With an LCP time of just 92ms, PowerReviews provides a competitive advantage that doesn’t just end with fast-loading reviews—it transforms the entire shopping journey. Bazaarvoice, with an LCP time of 191ms, simply can’t keep up, and this difference is noticeable for every brand prioritizing speed and customer satisfaction.
The numbers speak for themselves: faster LCP leads to higher conversions, better retention and improved SEO. With PowerReviews, brands can confidently move forward, knowing that their platform doesn’t just meet expectations—it exceeds them. When milliseconds matter, you can’t afford to choose anything less than the best. PowerReviews delivers, and in today’s e-commerce landscape, that makes all the difference.
