Why does review collection matter?
Reviews are essential, 99.9% of shoppers read them, and they critically impact conversion.
- 64% of consumers said they’re more likely to buy a product if it has 1,000+ reviews
- 296.2% lift in conversion when shoppers are exposed to products with 5,000+ reviews vs. products with 0 reviews
- 86% of shoppers say that review recency becomes even more important when considering a product or brand they haven’t purchased before
- 80% of consumers are less likely to buy a product if it has no reviews. This number is even higher – 92% – among Gen Z shoppers.
- 62% of shoppers will not purchase a product if the only reviews available were published a year or more ago.
- 97% of shoppers actively seek out longer, more detailed reviews at least sometimes
- 94% of shoppers seek out visual content within reviews at least sometimes
Collect the content you know your shoppers want
Pair critical performance data with the flexible and varied collection techniques you need to build a conversion-focused UGC collection strategy.
Structure how you collect content and what content you collect in line with what you know what information converts shoppers – based on what your UGC interaction data tells you.
Prioritize content that moves the needle for each individual product; prioritize products that need content most.
Enable consumers to write multiple reviews at once.
Provide the same experience on all devices
Embed real-life authentic user-generated imagery from social media into your displays to make them even more visually compelling.
All the UGC collection performance analytics you need to optimize your collection strategy for conversion – from review coverage insights to conversion impact of each specific component of the review content you collect.
“Incredibly Strategic” Services
Boost Review Volumes and Recency with the Most Effective and Innovative Content Acceleration Offerings
- 1,165 SAMPLES SENT TO REVIEWERS
- 88% REVIEW SUBMISSION RATE
- 4.46 AVERAGE STAR RATING
Product Sampling
PowerReviews Product Sampling campaigns have a minimum review submission rate of 85% – the best in the industry.
