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Home & Garden Success Story
Room & Board
Beginning in 2012, Room & Board paired Ratings & Reviews with Q&A to drive conversion. By 2015, the conversion rate from consumers who either read reviews or Q&A was 95% higher than the site average.
Products
Challenge
Innovative Design
With only 14 retail locations across the US, Room & Board recognized that most shoppers wouldn’t see the company’s modern, American-made designs in person, hindering sales.
Solution
Empowering Consumers
PowerReviews launched Ratings and Reviews and Q&A to empower shoppers online and in store with more transparency and a better experience.
Results
Powerful Solutions
After seeing success with reviews, Room & Board implemented Q&A which quickly became a key tool to drive buyer confidence and engage with shoppers.
Room & Board by the Numbers
Review Coverage
79%
Of products on the Room & Board website have reviews or Q&A
Conversion Impact
95%
Higher conversion rate from consumers who read reviews or Q&A
More Sales Influence
45%
Of online and offline sales have been influenced by reviews or Q&A
Testimonial
Ratings and reviews have provided us with an amazing body of information for us to improve our business.
Kimberly Ruthenbeck
Director of Web Customer Experience
Learn More
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