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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
The Growing Threat of Fake Reviews for Brands and Retailers in the UK
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK
Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift
Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion
Visual UGC & Social Curation: Not Just for Fashion Brands Anymore
Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.
2022 Guide to a 5-Star Summer
No summer bummers here! We’re back with a hot list of the top-rated products and must have’s to make sure your summer is 5 stars, no matter your agenda.
The State of Apparel & Footwear Shopping in 2022
How consumers browse and buy clothing and footwear products, according to a survey of nearly 12,000 shoppers
Q&A: Av. Interactor and Impression Conversion Lift
A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%
Ratings & Reviews: Av. Interactor and Impression Conversion Lift
Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%
Top Must-Haves for Product Detail Pages that Convert
In this guide, we’ll discuss why it’s critical to continuously optimize product details pages – as well as the 10 key ingredients of PDPs that convert (with real-life examples of these ingredients in action).
Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World
How COVID continues to impact how and where consumers shop for beauty products, according to research from 11,000+ shoppers.
