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- News
- UGC Benchmarks
- Webinars
3 Reasons Negative Reviews Aren’t So Spooky
Negative feedback often give brands and retailers the creeps: Here’s why you should consider 1-star reviews a treat (not a trick)
How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.
Why You Should Double Down on Product Reviews in a Downturn
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
Review Collection: 10 Metrics to Watch
Read on as we share ten review collection metrics you should be watching, why they matter, and how to improve yours.
From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
The Importance of Review Recency and Volume Among UK Shoppers
The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK
2022 Holiday Shopping Trends
Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
The Growing Threat of Fake Reviews for Brands and Retailers in the UK
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK
