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A great product doesn’t guarantee sales. By adopting these proven practices, you’ll set yourself up for the most successful product launch possible.

Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of 13,000 US consumers.

Read on as we share seven key metrics to watch to better understand your competitor’s product performance and brand health.

Better, more detailed reviews lead to more informed buyer decisions, meaning fewer returns

The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact conversion?

Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.

Ten review display metrics that can provide key insights into your customers’ shopping behavior, and what you can be doing to increase their chances of conversion when they arrive on your product page.