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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
Auto Parts & Tires Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Auto Parts category
Gen X and Reviews: A Primer for Brands and Retailers
Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Financial Services Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Financial Services category
Apparel Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Apparel category
What Millennials Want from Reviews – and How it Shapes Their Shopping
Here’s a snapshot of how Millennial shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Food & Beverage Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Food & Beverage category
CPG Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the CPG category
How User-Generated Content Impacts Conversion: 2023 Edition
A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.
What Gen Z Shoppers Want from Reviews – and How This Content Shapes Purchase Behavior
Here’s a snapshot of how Gen Z shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
