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- All
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- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
Market Trends Snapshot – December 2020, Cyber 5 Edition
Ecommerce purchase volumes surge at a far more pronounced rate than in 2019; review influence on purchase decisions also increases significantly as predicted.
50 Top-Rated Gifts this Holiday Season
Need help finding the best products to gift your loved ones (or yourself) this holiday season? Look no further. We’ve rounded up the best-rated products from our outstanding PowerReviews customers. This gift guide is filled with all of the best, Top- Rated, Five-Star, Would-Recommend-To-A-Friend goodies spanning all categories and price ranges.
The Insider’s Guide to Analyzing User-Generated Content to Drive Business Growth
User-generated content is a gold mine of incredible insights just waiting to be discovered. But figuring out how to tap into this data source to drive impactful improvements can seem overwhelming.
Google’s Latest Seller Ratings Requirements: Need to Know
Here we look in-depth at the most recent changes Google made to its Seller Ratings and explain how to know if you qualify.
The Actual ROI of UGC in Hard Numbers
Our analysts mined the data from thousands of brands and retailers using our UGC Analytics technology to see how frequently customers interacted with UGC, how it impacted the buyer journey, and whether certain types of UGC were more effective than others in driving conversions.
Why Negative Reviews are Good for Your Business (and 3 Ways to Leverage Them)
Of course, negative reviews are never the end goal. But the good news is, there’s a positive side to negative reviews. Yes, you read that right. In fact, one and two star reviews can actually be good for your business.
PowerReviews Market Trends Snapshot – November 2020
Ecommerce sales volumes rise in advance of Holidays; reviews 25% more likely to drive online conversions compared to a year ago.
4 Questions to Ask Before Paying for User-Generated Content Syndication
UGC syndication is one way brands strive to increase the reach of the content they collect. However, depending on where you want to syndicate this content to and in what volumes, this tends to be expensive. No brand or retailer – regardless of their size or the revenue power they possess – wants to waste expenditure.
How to Curate Social Content for Maximum Impact on the Buyer Journey
Locate authentic visual media content posted on social media by your customers. Then display this throughout your digital experience to provide the social proof that will generate more conversions.
