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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
Google’s Latest Seller Ratings Requirements: Need to Know
Here we look in-depth at the most recent changes Google made to its Seller Ratings and explain how to know if you qualify.
The Actual ROI of UGC in Hard Numbers
Our analysts mined the data from thousands of brands and retailers using our UGC Analytics technology to see how frequently customers interacted with UGC, how it impacted the buyer journey, and whether certain types of UGC were more effective than others in driving conversions.
Why Negative Reviews are Good for Your Business (and 3 Ways to Leverage Them)
Of course, negative reviews are never the end goal. But the good news is, there’s a positive side to negative reviews. Yes, you read that right. In fact, one and two star reviews can actually be good for your business.
PowerReviews Market Trends Snapshot – November 2020
Ecommerce sales volumes rise in advance of Holidays; reviews 25% more likely to drive online conversions compared to a year ago.
4 Questions to Ask Before Paying for User-Generated Content Syndication
UGC syndication is one way brands strive to increase the reach of the content they collect. However, depending on where you want to syndicate this content to and in what volumes, this tends to be expensive. No brand or retailer – regardless of their size or the revenue power they possess – wants to waste expenditure.
How to Curate Social Content for Maximum Impact on the Buyer Journey
Locate authentic visual media content posted on social media by your customers. Then display this throughout your digital experience to provide the social proof that will generate more conversions.
Curbside Pickup: 2020 Best Practices
BOPIS (buy online, pickup in store) has grown steadily over the past decade. It combines the efficiency of online shopping with the immediacy of buying an item in store. But few retailers have managed to get it completely right. Most BOPIS processes have kinks and ultimately deliver poor experiences.
How to Drive Direct-to-Consumer Sales with User-Generated Content
A practical five step guide for implementing a ratings and reviews program as part of transitioning to D2C
PowerReviews Market Trends Snapshot – October 2020
Ecommerce sales volumes now stable for fourth month running as thoughts turn to Holidays