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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
How COVID-19 Changed Online Reviews
Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we found.
New Consumer Survey of 10,000 Beauty Shoppers Reveals Extent of Shift Online
Almost 9 in 10 shoppers say they spend more or the same on beauty products online than before pandemic; 2 in 5 more likely to buy beauty products for the first time than pre-Covid; ratings and reviews critical to buying decisions
The Changing Face of the Beauty Shopper
How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.
How to Collect Reviews as a Non-eCommerce Company
You don’t need a transactional website to collect reviews. There are plenty of success stories from non-ecommerce brands who collect real, positive reviews from their customers, brand advocates, and fans. You just have to get a little creative.
New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy
Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate UGC to aid conversions and sales.
Why Do Consumers Provide Product Ratings & Reviews?
A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content.
Webinar: The importance of user-generated content on Target+
Wednesday April 7th, 2021. Join Matt Hiltner, ecommerce lead for ratings & reviews at Target, for all the practical tips you need to understand and grow your user-generated content strategy.
PowerReviews Market Trends Snapshot – January 2021
Post-Holiday Edition: Review Submission Volumes Surge
Make Yourself a Hero: How Insights from User-Generated Content Can Have Far-Reaching Impact for Teams Across Your Business
While sales growth is certainly an important benefit of UGC, it’s far from the only one. In fact, there’s another huge plus of collecting this content. And it’s one that’s often overlooked by even most progressive brands and retailers.
