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- UGC Benchmarks
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PowerReviews Market Trends Snapshot – June 2021
Reviews now 18% more likely to drive purchase than pre-Covid
The Top 5 Reasons Shoppers Write Reviews
In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.
What Google’s Products Review Update Means for Brands and Retailers
Learn how our review displays are already engineered to satisfy Google’s requirements for useful, thoughtful, and detailed review content.
Survey of More than 6,500 Consumers Reveals Increasing Importance of Product Reviews to Establish Trust, Drive Purchase Behavior
Ratings and reviews now usurp price, free shipping, brand and friend and family recommendations in influencing online purchase decisions
Survey: The Ever-Growing Power of Reviews
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
Review Analytics: A Category Manager’s Secret Weapon
5 powerful insights to help Category Managers optimize their product mix, spot trends early, and develop more effective relationships with suppliers.
The Conversion Impact of User-Generated Content: A Complete Breakdown
An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.
How to Display Reviews to Boost Conversions: Focus on What, Not How
97% of consumers consult reviews before making a purchase. When adding reviews to your site, these are the 7 elements we typically recommend to include in your review display.
PowerReviews Market Trends Snapshot – April 2021
Continuing normalization of increased online sales and bigger review influence on purchase behavior