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21 Real-Life Examples of Brands & Retailers Using Reviews in Their Marketing for 2021
Check out these real-world examples of clients who successfully repurposed reviews in email, social media, website, product displays and packaging, and other marketing communications.
Millennial Shoppers & Reviews: A Deep Dive
There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences, and adapt their strategies accordingly.
The Impact of Review Volume on Conversion: Is More Really Better?
Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.
PowerReviews Market Trends Snapshot – June 2021
Reviews now 18% more likely to drive purchase than pre-Covid
The Top 5 Reasons Shoppers Write Reviews
In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.
What Google’s Products Review Update Means for Brands and Retailers
Learn how our review displays are already engineered to satisfy Google’s requirements for useful, thoughtful, and detailed review content.
Survey of More than 6,500 Consumers Reveals Increasing Importance of Product Reviews to Establish Trust, Drive Purchase Behavior
Ratings and reviews now usurp price, free shipping, brand and friend and family recommendations in influencing online purchase decisions
Survey: The Ever-Growing Power of Reviews
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
Review Analytics: A Category Manager’s Secret Weapon
5 powerful insights to help Category Managers optimize their product mix, spot trends early, and develop more effective relationships with suppliers.
