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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era
The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
Deep dive into IPSY and BoxyCharm’s Ratings & Reviews Program
Over the course of their history, IPSY and BoxyCharm have amassed a huge ratings and reviews footprint from a highly enthusiastic member community. In total, the two brands combined have captured 82 million product ratings and reviews – which equates to more than 10,000 reviews per product on average. On average, they collect more than 1.6 million reviews per month.
When Review Recency and Volume Matter Most
By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – and grow your sales.
From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
Beyond the Basics: Key Information Shoppers Look for in Product Reviews
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
How many reviews do I need for my products?
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!
But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?
Recent Reviews Matter Most if You Are Trying to Win Over New Customers
To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.
Is Review Recency as Important to Consumers as Review Volume?
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?
Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers
Review volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year
