Reasons Consumers Value User-Generated Visual Content
Not surprisingly, the top reason consumers value user-generated photos and videos is because it gives them the chance to see what a product looks like in real life. 89% say this is the case.
Other top reasons are that user-generated visual content gives shoppers a better sense of size or sizing (72%) and helps them understand product quality and performance (70%).
*Respondents could select all that apply
Section Summary: There are Many Reasons Consumers Value Visual Content from their Peers
Consumers have myriad reasons for seeking out user-generated visual content. Many of those reasons are related to getting a better idea of what they can expect from a product. When consumers know what to expect, they can make better purchase decisions.
In addition, user-generated visual content is authentic, which boosts shoppers’ trust.
Brands and retailers must make it a priority to collect and display photos from customers. It’s an important way to help future shoppers make more confident, informed purchase decisions. What’s more, it’s a powerful way to build trust with shoppers.
