Boomers’ Perceptions of User-Generated Visual Content
Brand- and retailer-provided visual content is important. But it’s no longer enough. A growing portion of Boomers specifically seke out visual content from other customers.
Why a Growing Number of Boomers Seek out User-Generated Photos and Videos
There are myriad reasons why Boomers look for photos and videos from their fellow shoppers. But a few reasons rise to the top.
How User-Submitted Visual Content Shapes Boomers’ Shopping Behavior
The presence (or absence) of user-generated visual content has the power to impact Boomers’ purchase decisions.
When User-Generated Visual Content Matters Most to Boomers
User-generated visual content is an important tool for Boomers shopping for all types of products. However, there are a few categories for which user-generated photos and videos are particularly important for Boomers.
Where Boomers Want to Find Visual Content from Other Shoppers
Boomers don’t want to look long and hard to find user-generated photos and videos. Instead, they want to easily find this content on product pages, throughout ecommerce websites, and incorporated into other marketing initiatives.
This research is taken from The Role and Impact of User-Generated Visual Content on Shopper Behavior, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.
