The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
- Consumer Research
- Insights
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- Brand Health Index
- Consumer Research
- Insights
The Top 5 Reasons Shoppers Write Reviews
In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.
Survey: The Ever-Growing Power of Reviews
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
The Conversion Impact of User-Generated Content: A Complete Breakdown
An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.
PowerReviews Market Trends Snapshot – April 2021
Continuing normalization of increased online sales and bigger review influence on purchase behavior
The Evolution of the Modern Grocery Shopper
How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.
PowerReviews Market Trends Snapshot – March 2021
Purchase volumes and site traffic return to pre-Holidays “norms” but review submission surges.
How COVID-19 Changed Online Reviews
Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we found.
The Changing Face of the Beauty Shopper
How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.
Why Do Consumers Provide Product Ratings & Reviews?
A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content.
