Key Reasons Consumers Read Q&A Content
There are many reasons why shoppers read Q&A on product pages, but a couple rise to the top. Nearly eight in 10 (79%) read this content to understand product performance. 69% do so to understand if a product will fit their unique needs.
Information Consumers Seek When Reading Q&A
Of course, online shoppers read product descriptions to learn more about the ins and outs of a product. Many read Q&A to get even more product information.
What topics do consumers want information about when reading Q&A? Product quality (84%) and product experience (75%) top the list.
Section Summary: Consumers Read Q&A to Make Better Purchase Decisions
Q&A provides shoppers with another layer of insight about the products they’re considering. These insights help them find the products that are the best fit for their needs.
Consumers seek many different types of information when reading Q&A content. Be sure to incorporate features into your Q&A display – including a Q&A search bar – that make it as easy as possible for shoppers to find the content that’s relevant to their needs and interests.
