How Often Gen Z’ers Read Q&A
Gen Z’ers often read Q&A in addition to ratings and reviews.
Gen Z’ers Read Q&A Frequently
Always
35%
Regularly
37%
Sometimes
23%
Occasionally
4%
Never
0%
0
%
Of Gen Z’ers read Q&A in addition to ratings and reviews
Why Gen Z’ers Read Q&A
Gen Z’ers read Q&A to learn as much as possible about their options.
Top 3 Reasons Gen Z Shoppers Reading Q&A
*Respondents could select all that apply.
1. To better understand how the product performs:
79%
2. To see if the product fits your own personal need:
66%
3. It’s more specific than a typical customer product review:
53%
Top 3 Topics Gen Z’ers Look for When Reading Q&A
*Respondents could select all that apply.
Product quality
86%
Product experience
76%
Overall service/experience when buying the product
85%
How Often Gen Z’ers Ask and Answer Questions Via Q&A
We know most Gen Z’ers are reading Q&A. Many are also asking questions and answering questions submitted by other shoppers.
0
%
Of Gen Z’ers have left a question in the Q&A portion of a product page.
0
%
Expect a response to come in within four hours.
0
%
Have left an answer in the Q&A portion of a product page.
How a Lack of Q&A Impacts Gen Z’ers Purchase Behavior
A previous analysis found that there’s a 177.2% lift in conversion when visitors engage with Q&A on the product page. On the flip side, a lack of Q&A can have a negative impact on Gen Z’s purchase behavior.
0
%
Of Gen Z’ers are more suspicious about the quality of a product or brand if there isn’t a Q&A section on the product page.
0
%
Are less likely to purchase a product if the product page doesn’t have a Q&A section.
Gen Z’s Perception of Various Answer Sources
A question posed via Q&A might be answered by any number of sources. Gen Z pays attention to who is answering – and they value certain sources above others.
0
%
Of Gen Z’ers pay attention to who is providing an answer via Q&A.
Answer Sources Most Valued by Gen Z
*Respondents could select all that apply.
Verified buyers who already bought the product:
91%
The brand or retailer that is selling the product:
57%
Other consumers (not verified as having bought the product):
23%
