Boomers’ Attitudes Towards Halloween
Boomers are the generation least likely to celebrate Halloween. Yet, brands and retailers can’t afford to ignore their unique habits and preferences.
0
%
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
Boomers’ Halloween Budgets
Over three-quarters of Boomers plan to spend money on Halloween items. But a significant portion say their spending will be impacted by the overall economic environment.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
0
%
say their Halloween spending will be impacted by the broader economic environment.
The Influence of User-Generated Content on Boomers’ Halloween Purchases
Boomers will consider many factors when making Halloween purchases this year. However, user-generated content is growing in importance.
Ratings and Reviews
0
%
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
User-Generated Photos and Videos
0
%
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
Boomers’ Openness to New Brands/Vendors
When shopping for Halloween items, most Boomers are willing to give new-to-them stores and websites a try.
0
%
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
