Apparel Purchasing Habits of Women
Overall, women’s apparel spending is on par with men’s. However, women are purchasing a larger quantity of apparel items.
Total (Online + In-Store) Annual Apparel (Clothing + Footwear) Spending
$0
0%
$1-$100
4%
$101-$500
21%
$501-$1,000
26%
$1,001-$2,000
22%
$2,001+
27%
Items of Clothing Purchased by Women in the Last 12 Months
Pairs of Footwear Purchased by Women in the Last 12 Months
Information Impacting Women’s Apparel Purchase Decisions
Women seek out myriad types of information when deciding whether or not to purchase an apparel item. Ratings and reviews are #2 on the list – only behind price.
What Women Look for When Shopping for Clothing
Price of the product
83%
Ratings and reviews
78%
Imagery provided by other shoppers
60%
Favorable returns/exchange policy
54%
Imagery provided by the brand or retailer
52%
What Women Look for When Shopping for Footwear
Price of the product
82%
Ratings and reviews
78%
Brand of the product
54%
Favorable returns/exchange policy
53%
Imagery provided by other shoppers
52%
Imagery provided by the brand or retailer
52%
Women’s Reliance on Ratings and Reviews
Female apparel shoppers depend on ratings and reviews to make informed purchase decisions.
0
%
of women read ratings and reviews at least sometimes when shopping for clothing online.
0
%
read this content at least sometimes when shopping for footwear online.
The Value of User-Generated Visual Content
Sure, brand and retailer provided imagery is important. But most female apparel shoppers specifically seek out photos and videos from real-life customers.
0
%
of women seek out user-generated imagery at least sometimes when shopping for clothing online.
0
%
seek out user-generated imagery at least sometimes when shopping for footwear online.
Women’s Dependence on Q&A
Questions often arise when shopping for apparel online. Women often turn to the Q&A portion of product pages to get answers.
0
%
read Q&A at least sometimes when shopping for clothing online.
0
%
read Q&A at least sometimes when shopping for footwear online.
Apparel Returns Among Women
Women are more likely to return apparel purchased online than men.
0
%
of women who have purchased apparel online within the last 90 days have also made a return.
This research is taken from Apparel Shopping Trends in 2023, a survey of 25,452 US consumers fielded in June 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
