Apparel Purchasing Habits of Men
Overall, men spend about as much as women on apparel each year. However, they’re purchasing fewer apparel items.
Total (Online + In-Store) Annual Apparel (Clothing + Footwear) Spending
$0
0.25%
$1-$100
4%
$101-$500
21%
$501-$1,000
28%
$1,001-$2,000
22.75%
$2,001+
24%
Items of Clothing Purchased by Men in the Last 12 Months
Pairs of Footwear Purchased by Men in the Last 12 Months
Information Impacting Men’s Apparel Purchase Decisions
Men seek out various types of information when making apparel purchase decisions. User-generated content is high on the list.
What Men Look for When Shopping for Clothing
Price of the product
81%
Ratings and reviews
67%
Brand of the product
63%
Imagery provided by the brand or retailer
54%
Favorable returns/exchange policy
45%
What Men Look for When Shopping for Footwear
Price of the product
79%
Ratings and reviews
69%
Brand of the product
65%
Imagery provided by the brand or retailer
53%
Favorable returns/exchange policy
45%
Men’s Reliance on Ratings and Reviews
Male apparel shoppers rely on ratings and reviews to make informed purchase decisions.
0
%
of men read ratings and reviews at least sometimes when shopping for clothing online.
0
%
read this content at least sometimes when shopping for footwear online.
The Value of User-Generated Visual Content
When shopping for apparel, male consumers turn to user-generated imagery less frequently than their female counterparts. However, most still seek it out at least sometimes.
0
%
of men seek out user-generated imagery at least sometimes when shopping for clothing online.
0
%
seek out user-generated imagery at least sometimes when shopping for footwear online.
Men’s Dependence on Q&A
Questions often arise when shopping for clothing and footwear online. Men frequently use the Q&A portion of product pages to get answers.
0
%
of male consumers read Q&A at least sometimes when shopping online for clothing.
0
%
read Q&A at least sometimes when shopping for footwear online.
Apparel Returns Among Men
Men are less likely than women to return apparel purchased online.
0
%
of men who have purchased apparel online in the last 90 days have also made a return.
This research is taken from Apparel Shopping Trends in 2023, a survey of 25,452 US consumers fielded in June 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
