When Millennials Will Start Planning Their Holiday Shopping
In 2023, a large portion of Millennials plan to get an early start on their holiday shopping.
When Millennials Expect to Start Thinking About Holiday Shopping
July or earlier
11%
August
13%
September
24%
October
32%
November
18%
December
2%
0
%
will start planning for holiday shopping earlier this year than in the past.
0
%
say it’s never too early to showcase holiday items online and in-store.
Millennials Expected Holiday Spending
In 2023, Millennials plan to spend a significant amount on holiday shopping. And many plan to increase both their online and in-store holiday shopping.
Anticipated OVERALL (Online + In-Store) Holiday Spending
(Including events/activities, gifts, meals, etc.)
Less than $250
4%
$251-$500
12%
$501-$1,000
24%
$1,001-$2,000
28%
$2,001-$5,000
25%
More than $5,000
7%
0
%
plan to increase their ONLINE holiday shopping this year.
0
%
plan to spend more in-store this holiday season compared to last year.
Where Millennials Will Browse and Buy During Holiday 2023
Consumers have many options when it comes to online holiday shopping. Here’s a look at where Millennials plan to browse and buy during holiday 2023.
Where Millennials Plan to Shop Online This Holiday Season
Amazon.com
95%
Specific sites of brand that makes products you’re purchasing
73%
Target.com
70%
Walmart.com
67%
Retail Sites selling products from multiple brands
67%
Top Factors Influencing Millennials’ Holiday Purchase Decisions
Millennials consider many factors when shopping for themselves and others during the holiday season. Price and ratings and reviews top the list.
When Shopping for Gifts
Reviews and ratings from people who already purchased the item
82%
Price
82%
Shipping costs
65%
Recommendations from friends and family
63%
Products or brands you’re personally familiar with
63%
When Shopping for Themselves
Price
79%
Reviews and ratings from people who already purchased the item
78%
Shipping costs
60%
Trustworthiness of brand
59%
Products or brands you’re personally familiar with
58%
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
