When Gen Z Will Start Planning Their Holiday Shopping
This year, many Gen Z’ers will get an early start on their holiday shopping plans.
When Gen Z’ers Expect to Start Thinking About Holiday Shopping
July or earlier
9%
August
14%
September
23%
October
34%
November
18%
December
2%
0
%
will start planning for holiday shopping earlier this year than in the past. They’re the generation most likely to say this is the case.
0
%
say it’s never too early to showcase holiday items online and in-store.
Gen Z’ers Anticipated Holiday Spending
This year, Gen Z’ers have healthy holiday budgets. And many plan to ramp up both their online and in-store holiday shopping.
Anticipated OVERALL (Online + In-Store) Holiday Spending
(Including events/activities, gifts, meals, etc.)
Less than $250
7%
$251-$500
19%
$501-$1,000
27%
$1,001-$2,000
23%
$2,001-$5,000
16%
More than $5,000
8%
0
%
plan to increase their ONLINE holiday shopping this year. They’re the generation most likely to say this, compared to 44% of Millennials, 30% of Gen X’ers, and 25% of Boomers.
0
%
plan to spend more in-store this holiday season compared to last year. They’re the generation most likely to say this, followed by Millennials (29%), Gen X’ers (21%) and Boomers (19%).
Where Gen Z’ers Will Browse and Buy During Holiday 2023
Online holiday shoppers have plentiful options. Here’s where Gen Z’ers plan to shop online during the coming holiday season.
Where Gen Z’ers Plan to Shop This Holiday Season
Amazon.com
92%
Specific sites of brand that makes products you’re purchasing
76%
Retail Sites selling products from multiple brands
72%
Target.com
70%
Walmart.com
59%
What Will Influence Gen Z’ Holiday Purchase Decisions
Gen Z’ers consider myriad factors when purchasing items during the holiday season. Ratings and reviews top the list.
Top Factors When Shopping for Gifts for Others
Reviews and ratings from people who already purchased the item
84%
Price
78%
Recommendations from friends and family
66%
Trustworthiness of brand
65%
Products or brands you’re personally familiar with
64%
Top Factors When Shopping for Items for Themselves
Reviews and ratings from people who already purchased the item
79%
Price
74%
Trustworthiness of brand
63%
Products or brands you’re personally familiar with
62%
Recommendations from friends and family
59%
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
