When Gen X’ers Will Start Planning Their Holiday Shopping
This year, many Gen X’ers plan to get an early start on their holiday shopping plans.
When Gen X’ers Expect to Start Thinking About Holiday Shopping
July or earlier
13%
August
12%
September
23%
October
31%
November
19%
December
2%
0
%
will start planning for holiday shopping earlier this year than in the past.
0
%
say it’s never too early to showcase holiday items online and in-store.
Gen X’s Anticipated Holiday Spending
This year, Gen X’ers have healthy holiday budgets. And many plan to ramp up both their online and in-store holiday shopping.
Anticipated OVERALL (Online + In-Store) Holiday Spending
(Including events/activities, gifts, meals, etc.)
Less than $250
5%
$251-$500
13%
$501-$1,000
24%
$1,001-$2,000
28%
$2,001-$5,000
25%
More than $5,000
5%
0
%
plan to increase their ONLINE holiday shopping this year.
0
%
plan to spend more in-store this holiday season compared to last year.
Where Gen X Will Shop Online During The Holidays
Many Gen X’ers plan to do at least a portion of their holiday shopping online. Here’s a look at where they plan to browse and buy.
Where Gen X Plans to Shop This Holiday Season
Amazon.com
95%
Walmart.com
65%
Specific sites of brand that makes products you’re purchasing
63%
Retail Sites selling products from multiple brands
59%
Target.com
53%
Top Factors Influencing Holiday Purchase Decisions
Gen X’ers consider many factors when shopping during the holiday season. Price and ratings and reviews come in as the two most important.
When Shopping for Gifts
Price
84%
Reviews and ratings from people who already purchased the item
71%
Shipping costs
66%
Ease/Speed of shipping
59%
Trustworthiness of brand
58%
When Shopping for Themselves
Price
81%
Reviews and ratings from people who already purchased the item
66%
Shipping costs
66%
Trustworthiness of brand
54%
Products or brands you’re personally familiar with
52%
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
