When Boomers Will Start Planning Their Holiday Shopping
This year, a significant portion of Boomers plan to get an early start on the holiday shopping plans.
When Boomers Expect to Start Thinking About Holiday Shopping
July or earlier
15%
August
11%
September
22%
October
29%
November
20%
December
3%
0
%
will start planning for holiday shopping earlier this year than in the past.
0
%
say it’s never too early to showcase holiday items online and in-store.
Boomers’ Expected Holiday Spending
Many Boomers have healthy holiday budgets. And a significant portion plan to increase their online and in-store holiday spending this year.
Anticipated OVERALL (Online + In-Store) Holiday Spending
(Including events/activities, gifts, meals, etc.)
Less than $250
10%
$251-$500
19%
$501-$1,000
29%
$1,001-$2,000
25%
$2,001-$5,000
15%
More than $5,000
2%
0
%
plan to increase their ONLINE holiday shopping this year.
0
%
plan to spend more IN-STORE this holiday season compared to last year.
Where Boomers Will Browse and Buy Online During Holiday 2023
Online shoppers have plentiful options. Here’s where Boomers plan to browse and buy online during the coming holiday season.
Where Boomers Plan to Shop This Holiday Season
Amazon.com
91%
Walmart.com
60%
Specific sites of brand that makes products you’re purchasing
45%
Retail Sites selling products from multiple brands
45%
Target.com
37%
Top Factors Influencing Boomers’ Holiday Purchase Decisions
Boomers consider many factors when shopping for themselves and others during the holiday season. Though pricing and other cost-related factors top the list, ratings and reviews are close behind.
When Shopping for Gifts
Price
83%
Shipping costs
63%
Reviews and ratings from people who already purchased the item
56%
Trustworthiness of brand
55%
Products or brands you’re personally familiar with
54%
When Shopping for Themselves
Price
79%
Shipping costs
59%
Products or brands you’re personally familiar with
49%
Reviews and ratings from people who already purchased the item
48%
Trustworthiness of brand
48%
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
