VIRTUAL
POWERUP
Elevate Your UGC Strategy to the Next Level
Why attend Virtual PowerUp?
PowerUP Your UGC Program
Learn from the biggest and brightest brands and retailers over two days.
Interactive & informative
No slides, 30-minute discussion format, plenty of time for your questions.
From the Comfort of Your Desk
Totally free, no travel required.
SPEAKERS
Erica Fortune
SVP, eCommerce, Big Lots Stores
Matt Forcey
SVP of Strategy & Partnerships, PowerReviews
Tim Lakin
Ecommerce Merchandising Manager, Skechers
Kendall Gysin
Senior Product Manager - eCommerce at Crocs
Stephen Koven
VP, Omnichannel & Ecommerce at Crossmark (formerly Hormel, Henkel and Clorox)
Mitchell Steinberg
Director, eCommerce & Digital Marketing, Kérastase Paris & Shu Uemura
Ryan Leglu
Director, Ecommerce Operations, The North Face
Sean Barry
Manager, Digital Business at Timberland
Megh Burgess
Ecommerce Leader, Zildjian
Anthony Cialdea
Digital Copywriter, BJ's Wholesale Club
Josh Pinsonneault
Digital Experience Manager, BJs Wholesale Club
Adam Miller
VP Marketing, JUNK Brands
Wes Schroll
CEO & Founder at Fetch Rewards
Matthew Deming
Senior Director, Customer Experience, Zoro
Brandon Rhea
VP of Community, Fandom
Agenda
Day 1
10:00 - 10:30 AM
The State of UGC in Ecommerce in 2021
We’ve been busy exploring UGC market trends with surveys, back-end conversion data and more over the last year. We’ll explore all the main themes in this not-to-be-missed kick-off session with two of our best.
10:30 - 11:00 AM
How to Leverage Product Sampling to Effectively Launch New Products
L’Oréal Kérastase leverages product sampling incredibly strategically to support product launches, which has resulted in more than 1,000 reviews with an overall 4.46 average star rating. Here we explore the approach in more detail.
How to Leverage Product Sampling to Effectively Launch New Products
L’Oréal Kérastase leverages product sampling incredibly strategically to support product launches, which has resulted in more than 1,000 reviews with an overall 4.46 average star rating. Here we explore the approach in more detail.
11:00 - 11:30 AM
Winning Grocery PDPs
Winning Grocery PDPs
Stephen Koven, now of Crossmark and formerly of Hormel, Henkel and Clorox, will dig into the key elements of a successful Grocery PDP.
11:30 - 12:00 PM
The Evolving Presence of UGC on BJs.com
User-generated content has become increasingly important on BJs.com. Join this session to learn more about the BJs strategy, including how the club-style retailer is leveraging UGC to create meaningful customer engagement.
The Evolving Presence of UGC on BJs.com
User-generated content has become increasingly important on BJs.com. Join this session to learn more about the BJs strategy, including how the club-style retailer is leveraging UGC to create meaningful customer engagement.
12:00 - 12:30 PM
How to personalize your UGC program to better engage your customers
Personalization is a critical element of providing an outstanding customer experience, whether on or offline. In this session, we explore how two of the most recognizable clothing brands in the world build personalization into their UGC strategies to provide shoppers the information they need to make educated purchase decisions in a digital environment.
12:30 - 1:00 PM
Leveraging UGC to engage a devoted fanbase while creating buyer confidence in high-consideration products
For musicians, the Zildjian name is legendary and has an army of devoted users. Its cymbals are high consideration items, with the sound generated obviously key to purchase decisions. Pivoting online during the Covid pandemic, Zildjian leaned in on UGC – and specifically user-generated imagery and video – to educate and inform its customers. This session will explore that transition, along with more generally how UGC can help generate sales on high-consideration products historically more suited to the in-person store experience.
Leveraging UGC to engage a devoted fanbase while creating buyer confidence in high-consideration products
For musicians, the Zildjian name is legendary and has an army of devoted users. Its cymbals are high consideration items, with the sound generated obviously key to purchase decisions. Pivoting online during the Covid pandemic, Zildjian leaned in on UGC – and specifically user-generated imagery and video – to educate and inform its customers. This session will explore that transition, along with more generally how UGC can help generate sales on high-consideration products historically more suited to the in-person store experience.
1:00 - 2:00 PM
Keynote: Reinvention in the Face of Adversity
Molly Bloom is is an entrepreneur and bestselling author of Molly’s Game–a memoir adapted into an award-winning film by Aaron Sorkin. She is an olympic skiing hopeful, turned high-stakes poker game ringleader, turned FBI informant. Her story is one of resilience, self-empowerment and transformation – a bit like what it’s been like to be in ecommerce over the past 18 months.
Day 2
10:00 - 10:30 AM
Is Q&A worth it?
Standing up a Q&A program takes work. Learn exactly what it takes and whether it’s all worth it from someone who’s been there and done it.
Is Q&A worth it?
Standing up a Q&A program takes work. Learn exactly what it takes and whether it’s all worth it from someone who’s been there and done it.
10:30 - 11:00 AM
The Value of Q&A For a Niche Product Offering
Junk Brands offers high performance headband brand sold online and in specialist retail stores throughout the MidWest. Famed for its brand partnerships, the niche company’s UGC strategy incorporates Ratings & Reviews and Q&A – and involves responding to customer questions within 16 hours maximum. This commitment has had big impact on conversion. We will dig deeper in this session.
The Value of Q&A For a Niche Product Offering
Junk Brands offers high performance headband brand sold online and in specialist retail stores throughout the MidWest. Famed for its brand partnerships, the niche company’s UGC strategy incorporates Ratings & Reviews and Q&A – and involves responding to customer questions within 16 hours maximum. This commitment has had big impact on conversion. We will dig deeper in this session.
11:00 - 11:30 AM
Building Communities with UGC
Fandom is the world’s largest fan platform, reaching more than 315 million unique visitors per month and hosting more than 250,000 fan-generated wikis. Brandon Rhea, Vice President of Community at Fandom, discusses the pillars of how to create a successful UGC community, including community management, development, partnerships, monetization, online trust & safety and how ecommerce teams can apply some of these concepts in their day-to-day.
Building Communities with UGC
Fandom is the world’s largest fan platform, reaching more than 315 million unique visitors per month and hosting more than 250,000 fan-generated wikis. Brandon Rhea, Vice President of Community at Fandom, discusses the pillars of how to create a successful UGC community, including community management, development, partnerships, monetization, online trust & safety and how ecommerce teams can apply some of these concepts in their day-to-day.
11:30 - 12:00 PM
Innovation Roundup from PowerReviews
We’ve been busy innovating in recent months and have some exciting plans for our product. Our technology and product leaders will walk through it all in this session.
12:00 - 1:00 PM
How to Capture Verified Reviews at Scale Quickly
Fetch Rewards is a loyalty app where consumers get points and discounts for uploading their shopping receipts. It’s become wildly popular – evidenced by the fact it only launched in 2017 but already has 10 million active users uploading 100 million receipts a month. In this session we’ll explore how Fetch and PowerReviews are teaming up to offer brands the opportunity to collect verified reviews in high volumes quicker than ever before.
How to Capture User-Generated Content from Store Shoppers
Join stars of the CPG Guys Podcast Sri Rajagopalan and Peter V.S. Bond as they discuss how the most advanced CPG brands are driving review content from store purchases, opening up a so far unutilized UGC channel with almost limitless potential.
1:00 - 1:30 PM
Facilitating Explosive Growth in the Pandemic-Era
Crocs has been one of the biggest fashion stories of the pandemic era, now adored by celebrities and Gen Z as much as Baby Boomers. As has been well publicised, the company’s revenue has exploded over the past two years. This has all come at a time when the capacity of the store channel has significantly decreased. In this session, we’ll explore how the company has leaned in on ecommerce – and of course UGC – to adapt and thrive.
Facilitating Explosive Growth in the Pandemic-Era
Crocs has been one of the biggest fashion stories of the pandemic era, now adored by celebrities and Gen Z as much as Baby Boomers. As has been well publicised, the company’s revenue has exploded over the past two years. This has all come at a time when the capacity of the store channel has significantly decreased. In this session, we’ll explore how the company has leaned in on ecommerce – and of course UGC – to adapt and thrive.
1:30 - 2:00 PM
Leveraging UGC to Drive Digital Innovation
Zoro (owned by Grainger) is an ecommerce only platform selling business supplies, equipment and tools. Given its focus, the company is obsessed with driving digital and CX optimization and has become an innovative leader in the space. In this session, we’ll dive into the company’s journey – including how UGC has helped propel Zoro forward.
Leveraging UGC to Drive Digital Innovation
Zoro (owned by Grainger) is an ecommerce only platform selling business supplies, equipment and tools. Given its focus, the company is obsessed with driving digital and CX optimization and has become an innovative leader in the space. In this session, we’ll dive into the company’s journey – including how UGC has helped propel Zoro forward.
2:00 - 2:30 PM
Keynote: Success at Big Lots
Hear from a Big Lots and ecommerce veteran!
Keynote: Success at Big Lots
Hear from a Big Lots and ecommerce veteran!
Mission Complete!
Look forward to the replay, and let us know if you'd like PowerReviews to help level up your business.
