CHICAGO – July 12, 2018 – PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the availability of a new product line called the PowerReviews Social Suite which ensures fast collection, management, display and sharing of user-generated images and videos from social platforms and supplements the visual content already collected natively through the PowerReviews platform.
The PowerReviews Social Suite leverages the power of Instagram to enable brands and retailers to collect images and videos associated with hashtags and mentions. Additionally, PowerReviews enables consumers to quickly and easily upload visual content from their Facebook and Instagram accounts with their reviews. Brands and retailers are able to activate the Social Suite with minimal effort, with no new feeds or code required to gain access to billions of consumers active on the world’s leading social media platforms.
“More and more consumers are making purchasing decisions based on feedback from other shoppers. Ratings and reviews are the top consideration for consumers making a purchase, and visual content is an important part of this feedback,” said Sara Rossio, Chief Product Officer at PowerReviews. In fact, “Our survey of more than 1,000 American consumers shows 88% of shoppers want to see user-submitted images and videos when making an online purchase.”
This announcement follows PowerReviews’ recent acquisition of BzzAgent, a leading product sampling and influencer marketing company with more than 15 years of experience working with the world’s largest brands. Paired with the PowerReviews Social Suite, this acquisition positions PowerReviews as the only company to offer a turnkey solution for brands and retailers to target an audience, distribute samples, collect reviews and then syndicate content to e-commerce sites across the PowerReviews Open Network.
PowerReviews clients using the Social Suite have access to fully integrated features including:
- Content Collection: Import images, videos and boomerangs posted by consumers on Instagram, moderate content, request content rights and match visual content to products, all seamlessly and directly in the PowerReviews platform.
- Content Display: Display all visual content collected from the PowerReviews Social Suite alongside the natively collected photos and videos in the Visual Content Gallery on the product display page.
- Content Syndication: Share visual content, ratings and reviews, questions and answers to a vast syndication network of top retailer sites, reaching one billion online shoppers.
- Reporting & Analytics: Track content collected and gain insight into shopper sentiment through PowerReviews’ advanced reporting tools to enhance products and the shopping experience..
PowerReviews developed portions of the Social Suite through a partnership with Wyng, demonstrating an ongoing commitment to operating an open platform that integrates best-in-class technologies to the benefit of brands and retailers. Wyng has worked with agencies and brands since 2011 to power social campaigns.
About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than one billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit www.powerreviews.com.
