Consumers are losing trust in branded content – and this includes traditional influencer marketing. The result? Influencers can’t convert followers to customers at the same scale.
In a survey from UM Media Agency, only 4% of consumers now trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands, like Nautica, are looking beyond paid influencers to everyday influencers – people’s peers.
In this recorded webinar, you’ll hear from brand experts such as Jenna Williams, Digital Communications Manager at Nautica on the advantages of leveraging passionate customers and brand enthusiasts, and how they can help brands earn more engagement and feedback.
View this on-demand webinar to learn:
- How to build brand trust and authenticity through quality content from customers
- How customer-generated content can earn you more customers
- How successful brands leverage authentic customer voices to boost engagement and awareness
Webinar Speakers
Peter V.S. Bond, Vice President, CPG/Retail Strategy at PowerReviews
Peter V.S. Bond is Vice President Of CPG/Retail Strategy at PowerReviews, focused on enabling commercial success within the Consumer Packaged Goods/Retail vertical. Peter’s prior experience includes having directed category and brand omnichannel personalization for the retail business unit of CVS Health and roles at dunnhumby and IRI, working with large enterprise CPG and Retail clients like Kroger, Coca-Cola, PepsiCo, Campbell Soup and others.
Jenna Williams, Digital Communications Manager at Nautica
Jenna Williams is the Digital Communications Manager for Nautica. Prior to joining the digital and social team for Nautica, Jenna worked in PR, social, and a variety of other roles at Nautica. As part of her current role, she manages affiliate search, shopping, paid social, and Facebook channels.
Steve White, Executive Director, WONGDOODY Commerce
Steve White is the Executive Director of WONGDOODY Commerce. Steve helps brands and retailers navigate digital transformation, shopper marketing and human-centric experiences. Before WONGDOODY, Steve spent the past decade working for digital transformation companies Razorfish, R/GA and TBWA creating meaningful change for some of the world’s largest brands including Samsung, Walmart, Revlon, Proctor & Gamble and Starbucks.
