It’s that time of year again. With Black Friday just a few days away, you are likely double-checking your holiday marketing plan.
If you’re like most retailers, there are a handful of products that are key to your holiday sales success. However, do you have everything in place to ensure these products will have the effect you hope they will?
Sufficient inventory – check
Promo calendar – check
Creative – check
Customer reviews?
According to Walker Sands, more than 86% of consumers say reviews are an essential resource when making purchase decisions.
Here are a few quick tips that can help you quickly generate reviews for your key products:
- Burst Campaign: Target previous buyers of the product to write a review.
- Product Sampling: Identify your best customers (and those that typically write high quality reviews) and send a few items to those customers free of charge. You will build loyalty with your best customers and in the process, you will get quality content that will pay back this cost many times over. Note: always ensure that reviews from sample programs are tagged disclosing the fact that a free sample was provided.
- Employee Reviews: Encourage your employees who own or use the product to write reviews. Note: always ensure employee disclose their employment along with a review.
- Syndicated Content: Ask the manufacturer if they have any reviews of the products they will share with you. Many manufacturers collect product reviews and will happily share the content to help drive sales of their products.
Using these tips, you can ensure that all of your key holiday products have review coverage to make your holiday season a 5 star success!
