Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos.
They now matter. A lot.
They now matter. A lot.
Consumers who always or regularly seek out photos & videos prior to purchase
0
%
TODAY
0
%
5 YEARS AGO
While brand-supplied visual content has some value, shoppers place more emphasis on photos and videos from other consumers.
And again: this expectation has grown significantly in recent years.
And again: this expectation has grown significantly in recent years.
Consumers who find photos from other customers more valuable than photos from brands or retailers
0
%
TODAY
0
%
5 YEARS AGO
The presence (or absence) of user-generated visual content can make or break a sale. Younger consumers particularly value this type of imagery and video.
Shoppers who are more likely to buy a product that has reviews that include visual content
0
%
OVERALL
0
%
Millennials
0
%
GEN Z
And yet: most products do not incorporate user-generated imagery and video. But those that do have a high volume of them.
0
%
Of products have at least one image or video within a review
0
average images and/or videos Submitted within reviews per product
Bottom line: Consumers want to see photos and videos of products from other people who have bought them.
Three ways you can collect more of this content:
ASK
Clearly ask for photos and videos in your review request and make submitting this content simple and intuitive from all devices.
PRIORITIZE
Even consider allowing visual media submissions WITHOUT reviews.
CURATE
Incorporate photos and videos already being posted of your products on social media into your own marketing and throughout your site
