The Complete Guide to Ratings & Reviews (2023 Edition)
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
- All
- Analyze
- Collect
- Display
- Guides
- Recommended Reads
- SEO
- All
- Analyze
- Collect
- Display
- Guides
- Recommended Reads
- SEO
4 Best Practices to Set Your Next Product Launch up for Success
A great product doesn’t guarantee sales. By adopting these proven practices, you’ll set yourself up for the most successful product launch possible.
Browsers to Buyers: Key Influences on the Customer Journey
Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of 13,000 US consumers.
Competitor Product Performance: 7 Review-Grounded Metrics to Track
Read on as we share seven key metrics to watch to better understand your competitor’s product performance and brand health.
How Reviews Minimize Returns
Better, more detailed reviews lead to more informed buyer decisions, meaning fewer returns
What’s the right volume of reviews to collect?
The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact conversion?
Build a Review Collection Form that Generates Better Quality Reviews
Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?
Why Your UGC Strategy Should Incorporate Visual Media Collection
Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.
Review Display: 10 Metrics to Watch
Ten review display metrics that can provide key insights into your customers’ shopping behavior, and what you can be doing to increase their chances of conversion when they arrive on your product page.
3 Reasons Negative Reviews Aren’t So Spooky
Negative feedback often give brands and retailers the creeps: Here’s why you should consider 1-star reviews a treat (not a trick)
