Raising the Bar for UGC
Aggregate standards and breakdowns by industry.
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
Auto Parts & Tires Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Auto Parts category
Financial Services Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Financial Services category
Apparel Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Apparel category
Food & Beverage Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Food & Beverage category
CPG Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the CPG category
Health & Beauty Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Health & Beauty category
Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift
Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion
