Raising the Bar for UGC
Aggregate standards and breakdowns by industry.
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
2023 Amazon Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
2023 Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
Ratings & Reviews Snapshot: Shoes
Almost all (98%) of consumers read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.
Ratings & Reviews Snapshot: Apparel
The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. You need to understand how you stack up against other brands within your category.
Footwear Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Footwear category
Ratings & Reviews Snapshot: CPG
A major challenge for CPG brands is determining how to stand out among their competitors on the digital shelf. Understanding what it takes in your category is a critical element to success.
Ratings & Reviews Snapshot: Toys
When you’re managing marketing for a toy brand, you need to know where you stand among the competition.
Brand Health Index: Alcohol Edition
In this report, we rank 90+ brands based on Ratings and Reviews footprint across wine, beer and spirits categories while highlighting key benchmarks.
How to Build a Scorecard
When selling their products through a retailer, brands are essentially putting their items on a giant shelf and need to make sure they stand out.
Collecting and displaying user-generated content is one of the most impactful ways to drive sales.
