Gen X Q&A Snapshot - PowerReviews

How Often Gen X’ers Read Q&A

Does Gen X prefer Q&A or ratings and reviews? As it turns out, most X’ers read both.

Gen X’ers Read Q&A Often

Always

28%

Regularly

46%

Sometimes

22%

Occasionally

Never

0 %

Of Gen X’ers read Q&A in addition to ratings and reviews.

Why Gen X’ers Read Q&A

Gen X’ers read Q&A for a variety of reasons. But at the end of the day, they want to learn as much as they can about the products they’re considering.

Top 3 Reasons Gen X’ers Read Q&A

1. To better understand how the product performs:

78%

2. To see if the product fits your own personal need:

69%

3. It’s more specific than a typical customer product review:

55%

Top 3 Topics Gen X’ers Look for in Q&A

1. Product quality:

81%

2. Product experience:

73%

3. Overall service/experience when buying the product:

64%

How Often Gen X Shoppers Ask and Answer Questions Via Q&A

Gen X’ers read Q&A to learn more about products. They also use Q&A as a means to ask questions and answer those left by other shoppers.

0 %

Of Gen X’ers have left a question in the Q&A section of a product page.

0 %

Expect to receive an answer within four hours.

0 %

Have left an answer in the Q&A section of a product page.

How a Lack of Q&A Impacts Gen X’s Purchase Behavior

There’s a 177.2% lift in conversion among shoppers who engage with Q&A on the product page. But if there’s no Q&A present, it can negatively impact Gen X’s purchase behavior.

0 %

Of Gen X’ers are more suspicious of the quality of a brand or product if there’s no Q&A section on the product page.

0 %

Are less likely to purchase a product if the product page doesn’t have a Q&A section.

Gen X’s Perception of Different Answer Sources

A question posed via Q&A can be answered by a variety of different sources. Gen X pays attention to who is answering questions – and they especially value responses from verified.

0 %

Of Gen X’ers pay attention to who is providing an answer via Q&A.

Answer Sources Most Valued by Gen X’ers

Verified buyers who already bought the product:

92%

The brand or retailer that is selling the product:

47%

Other consumers (not verified as having bought the product):

21%

This research is taken from The How Q&A Boosts Shoppers’ Confidence and Conversion Rates report, based on a survey completed by 15,870 US consumers during December 2023.

Check out the survey hub for further insights.

The Importance of Q&A Among Gen X Shoppers

Why Gen X’ers Read Q&A

How a Lack of Q&A Impacts Gen X’s Purchase Behavior

Gen X’s Perception of Different Answer Sources

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