How Often Millennials Read Q&A
For Millennials, Q&A and ratings and reviews are a match made in heaven. Most Millennials read both.
Why Millennials Read Q&A
Millennials are seeking out product information that goes beyond the product description.
*Respondents could select all that apply.
*Respondents could select all that apply.
How Often Millennials Ask and Answer Questions Via Q&A
Millennials frequently read Q&A. Many also use the Q&A portion of the product page to ask questions and answer questions left by other shoppers.
How a Lack of Q&A Negatively Impacts Millennials’ Behavior
An analysis found that there’s a 177.2% lift in conversion among shoppers who engage with Q&A on the product page. Conversely, when there’s no Q&A present, it can negatively impact Millennials’ purchase behavior.
Millennials’ Views on Various Answer Sources
A question submitted through Q&A can be answered by a number of different sources. Millennials pay attention to these sources – and they value responses from verified buyers above all others.
*Respondents could select all that apply.
This research is taken from How Q&A Boosts Shoppers’ Confidence and Conversion Rates report, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.
