Gen Z’s Attitudes Towards Halloween
Gen Z is enthusiastic about Halloween. And many are willing to get an early start on the celebrations.
0
%
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
Gen Z’s Halloween Budgets
Gen Z’ers have healthy Halloween budgets. Yet, many of those budgets will be impacted by the current economic environment.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
0
%
say their Halloween spending will be impacted by the broader economic environment.
The Influence of User-Generated Content on Gen Z’s Halloween Purchases
Gen Z’ers will weigh many factors when shopping for Halloween items. However, user-generated content is becoming increasingly important.
Ratings and Reviews
0
%
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
User-Generated Photos and Videos
0
%
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
Gen Z’s Openness to New Brands/Vendors
Most consumers have their go-to stores and websites. However, many Gen Z’ers are willing to try something new when shopping for Halloween items.
0
%
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
