In our latest survey, we examine shoppers’ attitudes towards Halloween, how much they plan to spend celebrating the holiday, and the criteria that will fuel their purchase decisions.
Who We Surveyed
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023. Here’s a closer look at exactly who we surveyed.
Generations
Click a generation to see a snapshot of generation-specific highlights.
Annual Household Income
Less than $10,000
4%
$10,000-$24,999
7%
$25,000-$49,000
18%
$50,000-$74,999
21%
$75,000-$99,999
17%
$100,000-$149,999
19%
$150,000 or higher
14%
