VIRTUAL
POWERUP
Elevate Your UGC Strategy to the Next Level
DAY 1
Welcome Address: The State of UGC in Ecommerce in 2021
Andy Smith & Saarah Shaikh, PowerReviews
How to Leverage Product Sampling to Effectively Launch New Products
Mitchell Steinberg, L'Oreal Kérastase Paris & Shu Uemura
The Perfect Grocery PDP
Stephen Koven, Crossmark
The Evolving Presence of UGC on BJs.com
Anthony Cialdea & Josh Pinsonneault, BJs Wholesale Club
How to Personalize Your UGC Program to Better Engage Your Customers
Sean Barry, Timberland, & Ryan Leglu, The North Face
Leveraging UGC to Engage a Devoted Fanbase & Create Buyer Confidence
Megh Burgess, Zildjian
Keynote: Reinvention in the Face of Adversity
Molly Bloom, Entrepreneur & Bestselling Author
DAY 2
Building Communities with UGC
Brandon Rhea, Fandom
Innovation Roundup from PowerReviews
PowerReviews Product Team
Facilitating Explosive Growth in the Pandemic
Kendall Gysin, Crocs
The Value of Q&A for a Niche Product Offering
Adam Miller, JUNK Brands
Leveraging UGC to Drive Digital Innovation
Matthew Deming, Zoro
Keynote: Success at Big Lots
Erica Fortune, Big Lots
Thanks for joining us!
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