How Reviewer Self Selection Impacts Star Ratings
Reviews originate from two sources: verified buyers and anonymous consumers. While reviews from verified buyers can be tied back to a specific transaction, reviews from anonymous consumers cannot. How do the characteristics of these two types of reviews vary?
PowerReviews partnered with Northwestern University’s Spiegel Digital and Database Research Center to examine how reviews differ based on who writes them, and how this impacts sales. Download volume 2 of our guide to learn:
- How reviews vary: written by verified buyers or anonymous consumers
- How reviews from verified buyers influence purchase
- How brands and retailers can preserve credibility of reviews
