How consumers navigate the grocery shopping experience online and in-store
Today, consumers have a growing number of online grocery shopping options. And with Amazon acquiring Whole Foods for $13.7 billion, the trend of shopping online for groceries only increases. But the majority of consumers still do a good amount of grocery shopping in store.
PowerReviews surveyed U.S. consumers to understand typical grocery shopping habits and how today’s consumers navigate the grocery shopping experience both online and in store. In this this guide, we cover topics such as:
- Where consumers are shopping for groceries today
- What types of information they’re using to make purchase decisions
- Where they want to find key product information
- How retailers can better attract, convert and retain grocery shoppers across channels
