PowerReviews Christmas Shopping Consumer Survey 2020
UK Edition
Our consumer survey of 2,296 UK consumers highlights Christmas shopping spending plans, factors driving purchase decisions, likelihood of shopping online vs in-store, importance of Black Friday and much more.
Key findings:
- Overall spending level will be in line with previous years: Three-quarters (75%) said it will either stay the same or increase this year - despite market conditions.
- Holiday shopping will start earlier than usual: Nine in ten will either start spending earlier or at the same time as they normally would.
- Huge shift to ecommerce: 59% say they will spend more online this year than they did last, although 32% say they have no concerns about Holiday in-store shopping despite pandemic.
- Black Friday increasing in importance: 35% say Black Friday has overtaken New Year’s Sales in importance.
- Looking beyond Amazon: 67% will buy from retailers other than Amazon and 68% will go direct to the website of the manufacturing brand this year.
