Press Release
PowerReviews Announces Key Customer Reviews Metrics Achieved by REI
REI.com Launches PowerReviews’ Tag-Based Customer Reviews
San Francisco, Calif., June 12, 2008 - PowerReviews (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that Recreational Equipment Inc., (REI) (www.rei.com) a national retail cooperative providing quality outdoor gear and clothing has achieved significant results in using PowerReviews on their site. The reviews are up and running at www.rei.com and have been incorporated into REI’s online store fueling its "Top Rated Gear" section of the site.
Since the launch of REI's reviews feature in August 2007, REI customers have been submitting reviews after making purchases at rei.com, as well as encouraging in-store customers to go online and submit reviews after their in-store purchase. REI has achieved the following measurable results:
- Customers have contributed 29,000 reviews for outdoor gear purchased from REI.
- REI determined that those customers who post reviews purchase at a 26% higher rate than non-review readers.
- Additionally, about 33% of REI's product styles have received at least one review.
All reviews are accessible at rei.com and also at in-store kiosks so that in-store customers can access the same valuable information as online shoppers. All reviews submitted by an REI member include member badges that identify the reviewer as such.
The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.
"REI members and customers are passionate about outdoor recreation and the gear they use," said Jay Shaffer, VP of sales and marketing for PowerReviews. "We continue to be impressed with the passion their customers express in their product reviews, and are honored to help share these valuable customer insights throughout the entire REI shopping experience."
About PowerReviews
PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 260 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions www.buzzillions.com. The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards..
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Media Contact:
Jennifer Johnson Avril for PowerReviews
Email: jen@verbfactory.com
Tel: 718-871-7117