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Press Release

PowerReviews Names Jay Shaffer to VP Worldwide Sales & Marketing

Promotion reflects company’s focus on global expansion, including recent launch into UK Market

San Francisco, Calif., July 2, 2008 - PowerReviews (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, today announced that Jay Shaffer has been named VP, Worldwide Sales & Marketing. Previously, his title was VP of Sales and Marketing. Shaffer’s promotion is a reflection of PowerReviews’ successful expansion into global markets as highlighted by recent partnership deals with eCommerce solutions companies Venda, Mercado and ChoiceStream.

The expanded role that Shaffer is taking on is the result of the company’s focus on international growth, and will allow him to leverage his unique merchant perspective and proven track record of success in building successful retail campaigns for companies in a wide range of industries. In his new position, Jay is responsible for creating global awareness and adoption of the PowerReviews customer review solution throughout the online retail community. He has become a champion for the online consumer and is widely recognized as a "chief customer advocate" because of his customer-centric approach to online retail. Jay is a frequently featured speaker at national online retail conferences.

"The expansion of Jay’s role reflects our commitment to global markets in addition to U.S.-based retailers, " says PowerReviews CEO Andy Chen. "Jay is a proven leader in the sales and marketing field, and has done a great job helping us increase our visibility domestically, and we are excited to have him bring his expertise and passion to the world stage and help spearhead our international growth."

About PowerReviews

PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 260 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.Buzzillions.com). The company is based in San Francisco and is backed by Lehman Brothers Venture Capital Partners, Menlo Ventures, Atomico and Draper Richards.

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Editor's Contact:

Jennifer Johnson Avril for PowerReviews
Tel: 718.871.7117
Email: jen@verbfactory.com


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