PowerReviews recently commissioned a study with Northwestern University’s Spiegel Digital and Database Research Center to better understand the influence of ratings and reviews as a whole and the role various review elements play on the probability of sales.
In this 30-minute webinar, Tom Collinger, Executive Director, and Ed Malthouse, Research Director, both of the Spiegel Research Center, share the findings of this study as well as practical recommendations for brands and retailers. They’ll discuss:
- The influence of a product’s average star rating on purchase likelihood
- The impact of star ratings across product segments, price ranges, and high and low consideration product categories
- How the length and number of reviews for a product affect sales
